OUTCOME
BRAND STRATEGY
CONCEPT
BRAND IDENTITY
MARKETING COLLATERAL
LAUNCH CAMPAIGN
BRIEF
APPROACH
RESULTS
This icon represent the view of a lighthouse from above and expresses the various offerings of Stella9Elms in the widths of the rays.
tHE LOGO OFFERS FLEXIBILITY IN ITS STYLE WITH A DIFFERENT ARRAY OF PATTERNS FOR EACH OF ITS SUBBRANDS.
Collaborating with the Parmigiani family, the heart and soul behind this unique boutique estate, allowed us to bring their rich Italian heritage, original stories and modern vision to life.
From residential and commercial spaces to a floral coffee shop and zen garden, this project embodies their passion for food, art, fashion, and culture. Starting with a brand workshop, we embarked on a nostalgic and eclectic journey helping us shape a fresh and original brand.
The Parmigiani’s chose an illustrative brand so that they could make it their own with bespoke elements and bright colours. Resulting in a brand that captures the essence of Italian living and tells a vibrant story – a true testament to this extraordinary family and place.
THE colour palette is bold and bright, using primary tones as the base for all their brand assets. These colours create a confident foundation, which reflects the heart and soul of Stella9Elms.
THE CHOSEN typeface is Azo Sans which is available in 3 weights; regular, medium and bold. The typeface has been chosen for its distinct characteristics that reflect the bold vision of Stella9Elms.
As good as the graphical assets will be there’s no substitute to photography for expressing the detail, quality, craftsmanship, style, personality, atmosphere and spirit of the brand.
