‘Elevating future maker space to the next level.’ the multi-storey workspaces within the building inspired layout and design and this idea became a key element for industria’s brand identity as seen in the typographic layout.
A stripped back palette that strikes a fine balance between vibrant and bold all the while staying refined and sophisticated. Industria wanted to make sure their identity had a fresh future proof look that would appeal to their ‘Next-gen’ audience.
The CHOSEN TYPEFACE ENCAPSULATEs THE BOLD, TECHY, ‘NEXT-GEN’ LOOK AND FEEL WE WERE looking FOR PERFECTLY. iT ALSO ALLOWs FLEXIBILITY TO MANIPULATE AND MOULD SO THE CONCEPT Can BE CONVEYED EFFECTIVELY.
This typefaces’ squared/geometric style keeps the look clean and contemporary, ensuring the brand stands the test of time.
We expanded the identity and applied it across the building itself, envisioning what this might look like for potential occupiers. To push the concept and identity further we had the idea of creating a brand pattern in the form of levelling blocks.
