RETAIL
RETAIL
RETAIL
RETAIL
RETAIL
RETAIL
UNIONSQUAREABERDEEN.COM
UNIONSQUAREABERDEEN.COM
UNIONSQUAREABERDEEN.COM
UNIONSQUAREABERDEEN.COM
UNIONSQUAREABERDEEN.COM
UNIONSQUAREABERDEEN.COM
2024
2024
2024
2024
2024
2024
OUTCOME
BRAND STRATEGY
CONCEPT
BRAND IDENTITY
MARKETING COLLATERAL
LAUNCH CAMPAIGN
WEBSITE DESIGN
SOCIAL MEDIA
BRIEF
To build a brand that is brave, confident and reflects Union Square’s values, heritage, and personality.
APPROACH
Creating ‘This is my Union Square’, a brand that motivates staff, enthuses occupiers, excites customers and remains an integral asset within the Aberdeen community. With multiple touchpoints, capturing retail, leisure and lifestyle moments.
RESULTS
The brand received complementary feedback from the asset team, commenting that the brand is aspirational and embodies Union Square’s ethos.
OUTCOME
OUTCOME
OUTCOME
BRAND STRATEGY
CONCEPT
BRAND IDENTITY
MARKETING COLLATERAL
LAUNCH CAMPAIGN
WEBSITE DESIGN
SOCIAL MEDIA
BRIEF
BRIEF
BRIEF
To build a brand that is brave, confident and reflects Union Square’s values, heritage, and personality.
To build a brand that is brave, confident and reflects Union Square’s values, heritage, and personality.
To build a brand that is brave, confident and reflects Union Square’s values, heritage, and personality.
To build a brand that is brave, confident and reflects Union Square’s values, heritage, and personality.
APPROACH
APPROACH
APPROACH
Creating ‘This is my Union Square’, a brand that motivates staff, enthuses occupiers, excites customers and remains an integral asset within the Aberdeen community. With multiple touchpoints, capturing retail, leisure and lifestyle moments.
Creating ‘This is my Union Square’, a brand that motivates staff, enthuses occupiers, excites customers and remains an integral asset within the Aberdeen community. With multiple touchpoints, capturing retail, leisure and lifestyle moments.
Creating ‘This is my Union Square’, a brand that motivates staff, enthuses occupiers, excites customers and remains an integral asset within the Aberdeen community. With multiple touchpoints, capturing retail, leisure and lifestyle moments.
Creating ‘This is my Union Square’, a brand that motivates staff, enthuses occupiers, excites customers and remains an integral asset within the Aberdeen community. With multiple touchpoints, capturing retail, leisure and lifestyle moments.
RESULTS
RESULTS
RESULTS
The brand received complementary feedback from the asset team, commenting that the brand is aspirational and embodies Union Square’s ethos.
The brand received complementary feedback from the asset team, commenting that the brand is aspirational and embodies Union Square’s ethos.
The brand received complementary feedback from the asset team, commenting that the brand is aspirational and embodies Union Square’s ethos.
The brand received complementary feedback from the asset team, commenting that the brand is aspirational and embodies Union Square’s ethos.
PUTTING PEOPLE AT THE VERY HEART OF UNION SQUARES' RETAIL, LEISURE AND LIFESTYLE MOMENTS & EXPERIENCES.
PUTTING PEOPLE AT THE VERY HEART OF UNION SQUARES' RETAIL, LEISURE AND LIFESTYLE MOMENTS & EXPERIENCES.
PUTTING PEOPLE AT THE VERY HEART OF UNION SQUARES' RETAIL, LEISURE AND LIFESTYLE MOMENTS & EXPERIENCES.
PUTTING PEOPLE AT THE VERY HEART OF UNION SQUARES' RETAIL, LEISURE AND LIFESTYLE MOMENTS & EXPERIENCES.
PUTTING PEOPLE AT THE VERY HEART OF UNION SQUARES' RETAIL, LEISURE AND LIFESTYLE MOMENTS & EXPERIENCES.
PUTTING PEOPLE AT THE VERY HEART OF UNION SQUARES' RETAIL, LEISURE AND LIFESTYLE MOMENTS & EXPERIENCES.
PUTTING PEOPLE AT THE VERY HEART OF UNION SQUARES' RETAIL, LEISURE AND LIFESTYLE MOMENTS & EXPERIENCES.
“This is my happy place. This is where I find my favourites, it’s where I relax and unwind after work, this is where the kids love to come and this is where they get spoilt. This is our home from home. It’s where I laugh with my friends and where the diet is put on hold.
“This is my happy place. This is where I find my favourites, it’s where I relax and unwind after work, this is where the kids love to come and this is where they get spoilt. This is our home from home. It’s where I laugh with my friends and where the diet is put on hold.
“This is my happy place. This is where I find my favourites, it’s where I relax and unwind after work, this is where the kids love to come and this is where they get spoilt. This is our home from home. It’s where I laugh with my friends and where the diet is put on hold.
This is where we had our first night out… and second, third and forth, this is where I can always find what I’m looking for and this is where I’m always welcome. THIS IS MY PLACE, COMMUNITY… MY UNION SQUARE.”
This is where we had our first night out… and second, third and forth, this is where I can always find what I’m looking for and this is where I’m always welcome. THIS IS MY PLACE, COMMUNITY… MY UNION SQUARE.”
This is where we had our first night out… and second, third and forth, this is where I can always find what I’m looking for and this is where I’m always welcome. THIS IS MY PLACE, COMMUNITY… MY UNION SQUARE.”
inspired by the natural tones of the countryside surrounding Aberdeen WHERE THE SHOPPING CENTRE IS BASED. A mix of soft colours and complimentary rich colours helps to provide flexibility for brand visuals.
inspired by the natural tones of the countryside surrounding Aberdeen WHERE THE SHOPPING CENTRE IS BASED. A mix of soft colours and complimentary rich colours helps to provide flexibility for brand visuals.
inspired by the natural tones of the countryside surrounding Aberdeen WHERE THE SHOPPING CENTRE IS BASED. A mix of soft colours and complimentary rich colours helps to provide flexibility for brand visuals.
Forest
Forest
Forest
Forest
Forest
Forest
Forest
PANTONE© 7476C
RGB 13/82/87
CMYK 89/22/34
PANTONE© 7476C
RGB 13/82/87
CMYK 89/22/34
PANTONE© 7476C
RGB 13/82/87
CMYK 89/22/34
PANTONE© 7476C
RGB 13/82/87
CMYK 89/22/34
PANTONE© 7476C
RGB 13/82/87
CMYK 89/22/34
PANTONE© 7476C
RGB 13/82/87
CMYK 89/22/34
Meadow
Meadow
Meadow
Meadow
Meadow
Meadow
Meadow
PANTONE© 351C
RGB 162/228/184
CMYK 27/0/23/0
PANTONE© 351C
RGB 162/228/184
CMYK 27/0/23/0
PANTONE© 351C
RGB 162/228/184
CMYK 27/0/23/0
PANTONE© 351C
RGB 162/228/184
CMYK 27/0/23/0
PANTONE© 351C
RGB 162/228/184
CMYK 27/0/23/0
PANTONE© 351C
RGB 162/228/184
CMYK 27/0/23/0
Plum
Plum
Plum
Plum
Plum
Plum
Plum
PANTONE© 7650C
RGB 114/34/87
CMYK 34/98/00/41
PANTONE© 7650C
RGB 114/34/87
CMYK 34/98/00/41
PANTONE© 7650C
RGB 114/34/87
CMYK 34/98/00/41
PANTONE© 7650C
RGB 114/34/87
CMYK 34/98/00/41
PANTONE© 7650C
RGB 114/34/87
CMYK 34/98/00/41
PANTONE© 7650C
RGB 114/34/87
CMYK 34/98/00/41
Rose
Rose
Rose
Rose
Rose
Rose
Rose
PANTONE© 488C
RGB 236/186/168
CMYK 0/31/26/0
PANTONE© 488C
RGB 236/186/168
CMYK 0/31/26/0
PANTONE© 488C
RGB 236/186/168
CMYK 0/31/26/0
PANTONE© 488C
RGB 236/186/168
CMYK 0/31/26/0
PANTONE© 488C
RGB 236/186/168
CMYK 0/31/26/0
PANTONE© 488C
RGB 236/186/168
CMYK 0/31/26/0
Spray
Spray
Spray
Spray
Spray
Spray
Spray
PANTONE© 290C
RGB 185/217/235
CMYK 23/00/01/00
PANTONE© 290C
RGB 185/217/235
CMYK 23/00/01/00
PANTONE© 290C
RGB 185/217/235
CMYK 23/00/01/00
PANTONE© 290C
RGB 185/217/235
CMYK 23/00/01/00
PANTONE© 290C
RGB 185/217/235
CMYK 23/00/01/00
PANTONE© 290C
RGB 185/217/235
CMYK 23/00/01/00
Sea
Sea
Sea
Sea
Sea
Sea
Sea
PANTONE© 648C
RGB 0/46/93
CMYK 100/71/9/56
PANTONE© 648C
RGB 0/46/93
CMYK 100/71/9/56
PANTONE© 648C
RGB 0/46/93
CMYK 100/71/9/56
PANTONE© 648C
RGB 0/46/93
CMYK 100/71/9/56
PANTONE© 648C
RGB 0/46/93
CMYK 100/71/9/56
PANTONE© 648C
RGB 0/46/93
CMYK 100/71/9/56
A diverse & flexible Seasonal colour palette that can be adapted for different campaigns.
A diverse & flexible Seasonal colour palette that can be adapted for different campaigns.
A diverse & flexible Seasonal colour palette that can be adapted for different campaigns.
Spring/ Summer Palette
Spring/ Summer Palette
Spring/ Summer Palette
Spring/ Summer Palette
Spring/ Summer Palette
A Spring/summer colour palette that reflects the bright and positive feel of the season.
Yellow
Yellow
Yellow
Yellow
Yellow
Yellow
Yellow
RGB 248/217/65
CMYK 5/11/81/0
RGB 248/217/65
CMYK 5/11/81/0
RGB 248/217/65
CMYK 5/11/81/0
RGB 248/217/65
CMYK 5/11/81/0
RGB 248/217/65
CMYK 5/11/81/0
RGB 248/217/65
CMYK 5/11/81/0
Olive
Olive
Olive
Olive
Olive
Olive
Olive
RGB 51/62/48
CMYK 72/51/71/60
RGB 51/62/48
CMYK 72/51/71/60
RGB 51/62/48
CMYK 72/51/71/60
RGB 51/62/48
CMYK 72/51/71/60
RGB 51/62/48
CMYK 72/51/71/60
Pink
Pink
Pink
Pink
Pink
Pink
Pink
RGB 253/159/157
CMYK 0/49/29/0
RGB 253/159/157
CMYK 0/49/29/0
RGB 253/159/157
CMYK 0/49/29/0
RGB 253/159/157
CMYK 0/49/29/0
RGB 253/159/157
CMYK 0/49/29/0
Blue
Blue
Blue
Blue
Blue
Blue
Blue
RGB 112/176/176
CMYK 59/13/33/1
RGB 112/176/176
CMYK 59/13/33/1
RGB 112/176/176
CMYK 59/13/33/1
RGB 112/176/176
CMYK 59/13/33/1
RGB 112/176/176
CMYK 59/13/33/1
Blue/Grey
Blue/Grey
Blue/Grey
Blue/Grey
Blue/Grey
Blue/Grey
Blue/Grey
RGB 203/214/200
CMYK 25/10/24/0
RGB 203/214/200
CMYK 25/10/24/0
RGB 203/214/200
CMYK 25/10/24/0
RGB 203/214/200
CMYK 25/10/24/0
RGB 203/214/200
CMYK 25/10/24/0
Orange
Orange
Orange
Orange
Orange
Orange
Orange
RGB 254/119/72
CMYK 0/65/71/0
RGB 254/119/72
CMYK 0/65/71/0
RGB 254/119/72
CMYK 0/65/71/0
RGB 254/119/72
CMYK 0/65/71/0
RGB 254/119/72
CMYK 0/65/71/0
RGB 254/119/72
CMYK 0/65/71/0
Autumn/ Winter Palette
Autumn/ Winter Palette
Autumn/ Winter Palette
Autumn/ Winter Palette
Autumn/ Winter Palette
A palette that feels rich and warm, reflecting the colours of the changing season.
Pink
Pink
Pink
Pink
Pink
Pink
Pink
RGB 237/188/171
CMYK 6/32/31/0
RGB 237/188/171
CMYK 6/32/31/0
RGB 237/188/171
CMYK 6/32/31/0
RGB 237/188/171
CMYK 6/32/31/0
RGB 237/188/171
CMYK 6/32/31/0
RGB 237/188/171
CMYK 6/32/31/0
Rust
Rust
Rust
Rust
Rust
Rust
Rust
RGB 192/79/45
CMYK 19/77/87/8
RGB 192/79/45
CMYK 19/77/87/8
RGB 192/79/45
CMYK 19/77/87/8
RGB 192/79/45
CMYK 19/77/87/8
RGB 192/79/45
CMYK 19/77/87/8
Grey
Grey
Grey
Grey
Grey
Grey
Grey
RGB 166/173/179
CMYK 38/26/24/4
RGB 166/173/179
CMYK 38/26/24/4
RGB 166/173/179
CMYK 38/26/24/4
RGB 166/173/179
CMYK 38/26/24/4
RGB 166/173/179
CMYK 38/26/24/4
Light Olive
Light Olive
Light Olive
Light Olive
Light Olive
Light Olive
Light Olive
RGB 109/96/72
CMYK 47/46/64/40
RGB 109/96/72
CMYK 47/46/64/40
RGB 109/96/72
CMYK 47/46/64/40
RGB 109/96/72
CMYK 47/46/64/40
RGB 109/96/72
CMYK 47/46/64/40
Mustard
Mustard
Mustard
Mustard
Mustard
Mustard
Mustard
RGB 231/150/0
CMYK 8/46/100/1
RGB 231/150/0
CMYK 8/46/100/1
RGB 231/150/0
CMYK 8/46/100/1
RGB 231/150/0
CMYK 8/46/100/1
RGB 231/150/0
CMYK 8/46/100/1
Slate Grey
Slate Grey
Slate Grey
Slate Grey
Slate Grey
Slate Grey
Slate Grey
RGB 53/56/63
CMYK 75/63/51/57
RGB 53/56/63
CMYK 75/63/51/57
RGB 53/56/63
CMYK 75/63/51/57
RGB 53/56/63
CMYK 75/63/51/57
RGB 53/56/63
CMYK 75/63/51/57
RGB 53/56/63
CMYK 75/63/51/57
Christmas Palette
Christmas Palette
Christmas Palette
Christmas Palette
Christmas Palette
A deep and luxurious feel including deep red and green mixed with golden tones.
Dark Green
Dark Green
Dark Green
Dark Green
Dark Green
Dark Green
Dark Green
RGB 42/66/52
CMYK 78/48/71/57
RGB 42/66/52
CMYK 78/48/71/57
RGB 42/66/52
CMYK 78/48/71/57
RGB 42/66/52
CMYK 78/48/71/57
RGB 42/66/52
CMYK 78/48/71/57
RGB 42/66/52
CMYK 78/48/71/57
Gold Brown
Gold Brown
Gold Brown
Gold Brown
Gold Brown
Gold Brown
Gold Brown
RGB 142/102/66
CMYK 32/52/71/32
RGB 142/102/66
CMYK 32/52/71/32
RGB 142/102/66
CMYK 32/52/71/32
RGB 142/102/66
CMYK 32/52/71/32
RGB 142/102/66
CMYK 32/52/71/32
Wine
Wine
Wine
Wine
Wine
Wine
Wine
RGB 92/26/30
CMYK 37/93/71/60
RGB 92/26/30
CMYK 37/93/71/60
RGB 92/26/30
CMYK 37/93/71/60
RGB 92/26/30
CMYK 37/93/71/60
RGB 92/26/30
CMYK 37/93/71/60
Navy
Navy
Navy
Navy
Navy
Navy
Navy
RGB 29/31/56
CMYK 97/89/45/58
RGB 29/31/56
CMYK 97/89/45/58
RGB 29/31/56
CMYK 97/89/45/58
RGB 29/31/56
CMYK 97/89/45/58
RGB 29/31/56
CMYK 97/89/45/58
Dark Teal
Dark Teal
Dark Teal
Dark Teal
Dark Teal
Dark Teal
Dark Teal
RGB 50/94/95
CMYK 78/41/50/35
RGB 50/94/95
CMYK 78/41/50/35
RGB 50/94/95
CMYK 78/41/50/35
RGB 50/94/95
CMYK 78/41/50/35
RGB 50/94/95
CMYK 78/41/50/35
Purple
Purple
Purple
Purple
Purple
Purple
Purple
RGB 71/53/79
CMYK 74/78/41/40
RGB 71/53/79
CMYK 74/78/41/40
RGB 71/53/79
CMYK 74/78/41/40
RGB 71/53/79
CMYK 74/78/41/40
RGB 71/53/79
CMYK 74/78/41/40
RGB 71/53/79
CMYK 74/78/41/40
‘Gazpacho’ was chosen for its personality and unique look that reflects on the fun/playful feel of the brand. ‘Avenir Pro’ was chosen as its complimentary typeface.
‘Gazpacho’ was chosen for its personality and unique look that reflects on the fun/playful feel of the brand. ‘Avenir Pro’ was chosen as its complimentary typeface.
‘Gazpacho’ was chosen for its personality and unique look that reflects on the fun/playful feel of the brand. ‘Avenir Pro’ was chosen as its complimentary typeface.
At the forefront of THE visual personality is the rounded corner boxes. a nod to typical social media styling, which is a key platform thEY use for promotions and events.
At the forefront of THE visual personality is the rounded corner boxes. a nod to typical social media styling, which is a key platform thEY use for promotions and events.
At the forefront of THE visual personality is the rounded corner boxes. a nod to typical social media styling, which is a key platform thEY use for promotions and events.
The use of rounded boxes as a prominent feature of the Union Square brand is a reference to ‘square’ within the name. The round corner boxes can be used to hold key messaging as well as imagery.
The use of rounded boxes as a prominent feature of the Union Square brand is a reference to ‘square’ within the name. The round corner boxes can be used to hold key messaging as well as imagery.
The use of rounded boxes as a prominent feature of the Union Square brand is a reference to ‘square’ within the name. The round corner boxes can be used to hold key messaging as well as imagery.
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industria
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07487329455
07487329455
07487329455
NATHANBEGUIN97@GMAIL.COM
NATHANBEGUIN97@GMAIL.COM
NATHANBEGUIN97@GMAIL.COM
